# Gaming Gatekeepers

The world loves video games, but the path from idea to finished product is broken for both creators and players. This locks out millions of creative people and leaves gamers with a flawed system.

*Ludex AI* is built to solve these core challenges:

**Creating a Game Is Complex and Costly**

For independent creators, building a traditional game is complex and costly. It demands specialized coding skills, expensive teams, and a patchwork of separate tools. Worse, developers are often forced to operate on centralized platforms like the App Store, which impose high commission fees (up to 30%), restrictive policies, and the constant risk of being delisted, stifling both creativity and profitability.

**"Crypto" Games Are Just as Complicated**

Web3 gaming promised to fix these issues with decentralization, but it introduced its own set of expert-level hurdles. Beyond complex coding, developers now face the immense challenge of designing sound tokenomics and executing a successful token launch—tasks that require deep financial and marketing expertise, far beyond the scope of typical game design.

**The System is Unfair to Creators and Players**

* ***For Creators:*** Monetization is a maze. In Web2, gatekeepers take a huge cut of revenue. In Web3, the technical complexity of integrating crypto features often results in clunky, disconnected experiences that frustrate players and fail to deliver on the promise of a creator-centric economy.
* ***For Players:*** True ownership is an illusion in the Web2 model. You don't own your in-game items. When a publisher decides to shut down a game—a common occurrence—every item you've purchased or earned vanishes permanently.

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